Applied AI Consultancy
Applied AI for businesses that want to do this right.
Practical Informatics LLC is an applied AI consultancy led by Marty Koepke.
20+ years informatics·62-subject AI visibility study·Author, Between the Clicks·Applied AI · Custom software
We partner with organizations and professionals who are the recognized experts in their own fields, providing the tools, assessments, and infrastructure that help them adopt AI thoughtfully and improve operational efficiency and AI visibility.
Lead offer
Does AI get your business right?
AI Visibility is the front door. AI Business Accuracy is the deeper work: checking whether AI can find, understand, cite, and recommend your business in right-fit situations.
Free AI Readiness Check
$0Readiness only
A quick website-readiness score in plain English. URL-only, about 30 seconds.
AI Visibility Snapshot
$495Entry paid review
A focused review of whether AI can find, understand, and describe your business, with a short fix list and walkthrough.
AI Business Accuracy Audit
$1,950Core offer
A deeper audit of visibility, accuracy, claim support, context preservation, and recommendation fit.
Monthly Monitoring
$500/moAfter a Snapshot or Audit
A light monthly watch on AI visibility and accuracy drift, with trend notes and recommended next actions.
Custom engagements
Custom software and AI integrations.
For organizations that need software or AI integrations built for the way they actually work. Reach out to discuss scope.
How we work
Complementary, not substitutive.
Our role is complementary, not substitutive. A physician remains the medical expert in her practice. An attorney remains the legal expert in his firm. A facility operator remains the operational expert in his business. We bring expertise in AI, software, and process design — and we leave the substantive professional judgment, licensed decision-making, and final implementation choices where they belong: with our clients.
What we bring
- AI expertise
- Software development
- Process design
- Measurement methodology
What we never replace
- —Your professional judgment
- —Licensed decision-making
- —Your domain expertise
- —Final implementation choices
Research
We audited 62 companies across 11 industries.
Our AI visibility methodology was validated against 62 real businesses spanning healthcare, consulting, CRM, B2B SaaS, marketing agencies, insurance, and more. The findings shape every audit we run.
Who built this
Marty Koepke
Hi, I'm Marty.
Twenty years inside enterprise systems, I watched brilliant people get buried under workflows and technology that weren't designed for the way they actually work. Now I help business owners do that same kind of fixing — with AI where it actually fits, and software where it makes a real difference.
My gift is standing between people and the technology they need to use — and making sure AI gets implemented intelligently, when it actually fits.
Time Back Assessments or AI opportunity assessments — coming soon!
Ready to see what AI knows about your business?
A free 20-minute conversation is the first step. No pitch, no pressure — just a real conversation about your business and what an AI Visibility Index might surface for you.