Hi, I'm Marty.
I help organizations fix what's actually broken.
15 years inside large health systems taught me how to design solutions that actually get adopted. Now I bring that same approach—powered by AI—to organizations ready to stop tinkering and start shipping.
I build AI-enabled solutions—agents, dashboards, knowledge bases—that turn manual work into intelligent systems. Same problems you've always had. Smarter, faster solutions.
Two ways to work with me
Experience
- EHR optimization & integration
- Health information exchange
- Current/future state workflow design
- Root cause analysis
- AI agent development
- Third-party app integration
- Standards development
- Training content development
- Post-implementation evaluation
What I Build Now
- AI-enabled agents for documentation & research
- Dashboards for workload, capacity, performance
- Knowledge bases
- Workflow automation
- AI-enabled app development
What I Don't Do
- Sell you tech you don't need
- Give you a report and disappear
- Pretend AI is the answer to everything
These problems don't fix themselves.
Undefined Workflows
Everyone has their own way of doing things. No one knows the "right" process because it was never documented—or it changes every week.
Drowning in Manual Work
Your team spends hours on tasks that should take minutes. Copy-paste. Email chains. Spreadsheets that no one trusts.
Tools That Don't Get Used
You bought the platform. You did the training. And people still find workarounds because the system doesn't fit how they work.
What I've Built
When I see a problem worth solving, I build something. Here's what that looks like.
Activiteez
Activity and resource management for multi-location organizations
A platform that handles scheduling, inventory tracking, attendance management, and multi-building data isolation. Built for the activity director who doesn't have an IT department.
View Details →GovernIQ
Enterprise work management and capacity planning
A configurable platform for initiative tracking, governance workflows, and real-time capacity analytics. Fully customizable fields, weights, and branding—no code changes required.
View Details →EHR Governance Assistant
Process navigator and AI assistant for EHR governance
An intuitive process navigator that breaks down each governance stage into clear steps, combined with an AI assistant that answers questions in plain language.
View Demo →VytalPath Academy
Training platform for new healthcare staff
A training and reference platform with 1,000+ healthcare terms in plain language, step-by-step workflows, HIPAA modules, and smart search. Accessible on phone or desktop.
View Demo →Two Ways to Work With Me
Whether you want to learn the skill or solve the problem—I've got you.
Build the Skill
"I want to learn how to do this myself."
Strategy Session
Get unstuck. Map a path. Know what's possible.
1:1 Accelerator
Build your first solution with hands-on guidance.
Team Training
Upskill your whole team. Custom program for your org.
Solve the Problem
"I need this fixed—partner with me."
Discovery Sprint
Get clarity before building anything.
Solution Sprint
Design, build, and deploy a working solution.
Ongoing Partner
Continuous support, iteration, and small builds.
Healthcare is where I learned this.
Strategic healthcare technology leader with 15+ years driving enterprise-wide digital health transformation, EHR optimization, and clinical workflow modernization across large multi-state health systems.
Proven track record developing strategic roadmaps, governance frameworks, and performance measurement systems that translate organizational priorities into executable workstreams. Expert at bridging clinical, technical, and executive audiences to align strategy with delivery.
AI changed what I can deliver.
Deep experience integrating AI-enabled documentation tools, remote patient monitoring platforms, and telehealth solutions at scale. I design AI-enabled solutions—agents, dashboards, knowledge bases—that turn manual work into intelligent systems.
- EHR optimization & clinical workflow modernization
- Strategic roadmaps & governance frameworks
- AI-enabled documentation & remote monitoring
- Lean Six Sigma, Agile (SAFe), continuous improvement
Same problems. Smarter solutions.
Frequently Asked
Do I need coding experience for coaching?
No. But you should be comfortable learning new tools and willing to read documentation when needed. I'll teach you how to understand what the AI generates.
What kind of app can I build?
Internal tools, MVPs, simple SaaS products, portfolio projects, client-facing apps. Not games or complex enterprise platforms.
What tools will we use?
Cursor (AI-assisted coding), Supabase (database + auth), Vercel (hosting), and Claude or ChatGPT for prompting. All have generous free tiers.
What's the time commitment?
For coaching: 3-5 hours per week — one 60-minute call plus 2-4 hours building between sessions. Consulting engagements vary by scope.
What if I don't finish in 8 weeks?
We keep going until you ship. No extra charge.
What's the difference between coaching and consulting?
Coaching teaches you to build — you do the work with guidance. Consulting is me partnering with your team to solve a specific problem — analysis, recommendations, and implementation support.
